How to Plan a Month of Social Media Content in Just One Hour
- Catherine Shelmerdine
- Mar 25
- 2 min read
Struggling to keep up with social media? This guide will show you how to plan an entire month of content in just one hour. By following a simple, repeatable system, you’ll save time, stay consistent, and keep your audience engaged without the daily stress of figuring out what to post.
Why Planning Ahead Saves Time & Boosts Engagement
If you’re constantly scrambling to come up with social media content, you’re not alone. Many small business owners feel overwhelmed by the need to post consistently while juggling everything else. The good news? With a solid plan, you can batch-create content in just one hour per month and stay ahead of the game.
Follow this step-by-step guide to streamline your social media strategy and free up time for running your business.
Step 1: Define Your Content Pillars
Your content pillars are the key themes that represent your brand. These will keep your content varied and interesting while aligning with your business goals.
Examples of content pillars for service-based businesses:
Educational Content (Tips, industry insights, how-tos)
Promotional Content (Showcasing services, special offers, case studies)
Behind-the-Scenes (Your workspace, daily routines, client interactions)
Social Proof (Testimonials, reviews, before-and-after results)
Personal & Engaging (Polls, questions, storytelling, memes)
Choose 4-5 pillars that best fit your business.
Step 2: Map Out a Monthly Content Calendar
Now that you have your content pillars, plan your posts for the month.
Decide how often you’ll post (e.g., 3-5 times per week)
Assign a content pillar to each post (e.g., Mondays = Educational, Wednesdays = Behind-the-Scenes, Fridays = Promotional)
Use a simple spreadsheet or a scheduling tool like Canva, Later, or Meta Business Suite to organise your posts
This step ensures your content stays balanced and consistent.
Step 3: Batch Create Your Posts
With your content mapped out, it’s time to create!
Write Captions: Keep them short, engaging, and include a Call-to-Action (CTA)
Create Graphics/Videos: Use Canva for visuals or record quick videos on your phone
Hashtags & Tags: Add relevant hashtags to boost reach
Pro Tip: Use AI tools like ChatGPT for caption inspiration or content ideas!
Step 4: Schedule Everything in Advance
Rather than manually posting each day, schedule your posts in one go.
Recommended tools:
Meta Business Suite (For Facebook & Instagram)
Later or Planoly (For Instagram & TikTok scheduling)
Buffer or Hootsuite (For LinkedIn, Twitter, & other platforms)
Scheduling ahead will keep your social media running smoothly while freeing up your time.
Step 5: Set Aside 5 Minutes a Day for Engagement
While your content is planned and scheduled, engagement is key! Spend just 5 minutes a day replying to comments, interacting with followers, and engaging with similar accounts to boost visibility.
Final Thoughts
Planning your social media doesn’t have to be stressful. By following this system, you’ll have a month’s worth of content ready to go in just one hour—helping you stay consistent, grow your audience, and focus on running your business.
💡 Ready to take control of your social media? Download our free content planner to get started!
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